About Us

Alter Ego started with a simple thought:
Training feels different when you feel connected to the person you’re trying to become.

We grew up loving the heroes we watched on screen, but we wanted something that actually made sense in the gym — not costumes or loud designs, just clean, high-quality gear with a subtle edge.

So we built it ourselves.

Our focus is creating performance apparel that feels good to wear and gives you that small mental shift before a session — the feeling of suiting up with purpose.

Alter Ego is for anyone who trains with intention and cares about the work it takes to grow.

This is the gear we wished existed when we started, and now it’s here to support your story too.